Somelines about our company.....
My father SAWKAT ALI started the magic manufacturing business in about 1943. In the
meanwhile completing my college education I (SAMDANI LASKAR) joined the company in order
to expand our family business. We succeeded in our venture as we added many new items to our
stock.
P.C. Sorcar Senior (Protul Chandra Sorcar) used to come to our shop and spend hours to
develop plenty of Magic Tricks mainly feather crafts with my father Sawkat Ali.
At the same time through correspondences with overseas dealers I also slowly started procuring
orders from them, later on this developed as main profit making part of the business. In fact in
course of time I gained experience of exporting magic items to 48 countries. Our company M/S.
THE ESSEL MAGIC having mottos: (a) Fast communication (b) Prompt execution of any order
(c) affordable price (d) detail care in packaging (e) Regularly develop new items.
Samdani Junior (Sahil Ahmed) third Generation is already working with us.
Further please note, under the new company we have already started dealing with thousands of
magic items. Beside that we are in a position to manufacture custom- built apparatus.